This privacy notice describes how MENA Marketing, and each of its entities (all of which are later referred to as “Essaly” or individually as a “member”), collects personal data and how it is processed, used, and protected within Saudi Arabia.


In this privacy notice, unless the context is otherwise necessary, the following terms referred to have the following meanings:
Subsidiary entity: Any entity in which the group or any member of the group is a major shareholder or owner of that entity within Saudi Arabia. Personal data: Data that may lead to the identification of a person, directly or indirectly, including but not limited to first name, last name or family, addresses, and telephone number.
Refer to the Group, Member, We, or Us, individually and collectively, including all branches, offices, subsidiaries, and affiliates of any group member that collects and uses your data within Saudi Arabia.

Personal data we collect:

The data we collect varies depending on the purpose of their use. However, here are examples of the data we collect:

Data is collected through application forms, questionnaires, other documents, or communications. To name but a few full names, date of birth, and identity numbers.

Data on your transactions and products with us, such as account activity and product use.
Data is collected through your use of our services, websites, or mobile applications (such as cookies).

Data shared while we communicate with you, such as customer service requests and visuals we receive from you either through our websites, mobile applications, social media accounts, or any channels we use to communicate with customers.

Legal basis and purposes for collecting and using your data:

We collect and use data as required based on the nature of services and businesses. In most cases, our legal basis and purposes include, but are not limited to:

Compliance with any obligations and requirements issued by legal and regulatory authorities within Saudi Arabia.
Allow us to provide products or services.
Conduct identity and credit checks or check for no conflict to protect you from fraud.

Improve our products, services, and experiences provided through our channels.
Understand your customer needs and eligibility for products and services.
Promoting new investment and financial products and services may interest you.

How your data is collected:

Many contact points help us collect your data, and some examples:
When creating a relationship and taking advantage of the service – when you use our services and become a customer and benefit from our products.
Share information – When you complete and upload a form on our website, mobile applications, email, and social media posts, contact the customer center or participate in promotional campaigns.
Interaction (social media) – any posts, interactions, or communication you make directly with us on social media channels.
Browsing style – data on how you explore our website, the timing of your visit, the types of internet browsers, and how you were referred to our site.
Surveys – Online web surveys that enable us to gather opinions on topics. Like, what you like and don’t like about the look and feel of our website and mobile apps. Your valuable feedback enables us to improve the quality of the experience we offer you as an organization.
From you or your authorized agent or your legal representative.
In legally accepted cases, from third parties and public sources. This includes government agencies, credit information companies, and agencies.

Store your data:
Your data will be:

Retained as long as necessary for the purpose for which it was collected.
Retained within Saudi Arabia.
Retained to meet any legal and regulatory requirements.

Disclose your data:

We may share your data with any of the parties listed below:
Any court government or regulatory body to comply with any obligations and requirements issued by legal and regulatory entities within Saudi Arabia.
Any debt collection agent, credit information provider, or insurance company.
Any member of the Group or any service provider associated with any member to provide you with products or services, improve our products, services, and experience through our channels, and promote new financial investment products and services that may interest you.
You may be contacted and/or sent notifications through various channels such as SMS, email, and/or phone regarding our products and services.

Changes to the privacy notice:

We reserve the right to amend this privacy notice at any time. The effective date of the Privacy Notice, as mentioned below, refers to the most recent date on which this privacy notice has been reviewed or amended. Checking the effective date below lets you determine if there have been changes since you last reviewed the privacy notice. Therefore, we recommend that you periodically check this privacy notice to ensure that you are informed of the updated version.

Use cookies:

To improve our customers’ experience, our websites use standard technology called “cookies” to gather information about how to use our websites, which may include your data. Using cookies is essential to run our websites.

Call us:

If there are any questions, you can contact us through email, instant conversation, social media, or through our website and mobile app.

Effective date:

This notice was amended inJuly 2022.


This Privacy Notice does not aim to establish any contractual rights of any kind or other legal rights or to establish any obligations upon us in respect of any other party or on behalf of any party. When you log on to any third party website, this privacy notice will not apply. In addition, we are not responsible for the content of any third party’s websites and do not represent any third party. Therefore, we recommend that you review the privacy and security policy for every link you sign in to.